The fourth installment of KENZO's La Collection Memento is quite indicative of the founder's whimsical imagination. The garments are informed from some of the "house’s most vivid and diverse prints and graphics." For the launch, Kenzo Takada took inspiration from fruits and veggies. Although unconventional, the presentation of aesthetics is quite classy, sound and fashion-forward.
The playfulness of the La Collection Memento N°4 has been captured in an editorial by Campbell Addy. The lookbook is just as thematically potent as the garments themselves. The backdrop of the photoshoot is a gigantic supermarket, equipped with enormous plastic baskets and colorfully curated produce.
Staying true to its ethos and origin, the drop also pays tribute to KENZO's tiger — a recurring "symbol of strength and power."
Photo Credits: KENZO/ Campbell Addy
Produce-Inspired Fashion Lines
KENZO's La Collection Memento is Characterized by Bold Vibrancy
Trend Themes
1. Produce-inspired Fashion - There is a trend of fashion lines inspired by fruits and vegetables, creating bold and vibrant designs.
2. Whimsical Garment Aesthetics - Garments that reflect whimsical, imaginative aesthetics are becoming popular in the fashion industry.
3. Supermarket-inspired Lookbooks - Supermarkets are serving as a unique backdrop for fashion lookbooks, creating visually compelling imagery.
Industry Implications
1. Fashion Industry - There are opportunities for fashion brands to create produce-inspired fashion lines, infusing bold and vibrant elements.
2. Photography Industry - Fashion photographers can explore the trend of using supermarket settings as backdrops for lookbooks, creating visually striking images.
3. Graphic Design Industry - Graphic designers can tap into the demand for whimsical garment aesthetics by creating unique and imaginative prints and graphics for fashion brands.