Kwik Fit is an automotive servicing company in the UK that recently announced it will be finding creative uses for old tires with a new fitness course offered at the garage. The experiential campaign sees the brand partner with personal trainer Mikah Simpson to create a tire-based obstacle course to be set up at Kwik Fit locations across the UK.
The immersive Back to Basics 'Fit Kwik' course is 30 minutes in length and will take be offered for free. Currently, the course is being offered at a Kwik Fit location in south east London as a trial run, with classes taking place each Sunday morning in January.
The innovative campaign targets consumers looking to get fit and provide a truly unique workout experience that consumers would not be able to replicate elsewhere, making it a great opportunity to attract new clientele.
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
Trend Themes
1. Fitness Auto Service - The trend of integrating fitness activities with auto service offers disruptive innovation opportunities to attract new clientele with unique workout experiences.
2. Experiential Marketing - The trend of experiential marketing in the automotive industry provides opportunities for creating immersive campaigns that engage consumers and generate brand interest.
3. Repurposing Waste Materials - The trend of repurposing waste materials like old tires presents innovative opportunities for sustainability and creative use in various industries.
Industry Implications
1. Automotive Service - The automotive service industry can explore the trend of integrating fitness classes to attract new customers and provide a unique service experience.
2. Fitness and Wellness - The fitness and wellness industry can tap into the trend of combining fitness activities with unique settings, such as auto service garages, to offer novelty workout experiences.
3. Environmental Sustainability - The environmental sustainability industry can leverage the trend of repurposing waste materials like old tires to create innovative and eco-friendly products and solutions.