KURU Footwear 'Atom' is an innovative design that's a new footwear category, performance foot health. The footwear style boasts a breathable, sock-like design and KURU's patented, triple-layer, "heel-hugging" technology. Atom is a product that considers performance, style and function, offering a solution for foot health that provides lasting comfort and aesthetically pleasing design that's available for men and women in a variety of colors.
KURU's founder, Bret Rasmussen, created a multi-layered technology that helps to improve alignment and protect the anatomy of the foot. With years of studying the biomechanics of the human gait and the human foot, Rasmussen developed an innovation that supports and preserves the body's natural shock absorber, the "fat pad," or the heel and its natural cushion.
Heel-Hugging Performance Sneakers
KURU Footwear 'Atom' is a Performance Foot Health Innovation
Trend Themes
1. Performance Foot Health - The trend of performance foot health focuses on developing footwear that enhances foot health while providing comfort and style.
2. Breathable Sock-like Design - The trend of breathable sock-like design in footwear aims to offer a comfortable and flexible fit that mimics the sensation of wearing socks.
3. Heel-hugging Technology - The trend of heel-hugging technology in footwear focuses on innovative designs that provide improved alignment, support, and protection for the foot's anatomy.
Industry Implications
1. Footwear - The footwear industry can explore new opportunities by integrating performance foot health features, breathable sock-like designs, and heel-hugging technologies into their products.
2. Athletic Apparel - The athletic apparel industry can benefit from incorporating performance foot health innovations into their footwear offerings, providing enhanced comfort and support for athletes.
3. Orthopedic Care - The orthopedic care industry can leverage heel-hugging technology and performance foot health trends to develop innovative solutions for foot ailments and promote overall foot health.