The cephalopod trend of octopi and squids donning just about everything from t-shirts and handbags to jewelry has now spread to liquor. Of course… Sailors are famous for their love of dark spiced rum and for their run-ins with legendary creatures of the deep, so why not combine the two? That’s what the makers of Kraken Rum have done, but they’ve taken it one step further with a sleekly designed website and packaging.
Kraken Rum is inspired by the legendary kraken, or giant octopus, which supposedly dragged many unfortunate sailors to their watery graves. On their website Kraken Rum features a book and video about this mythical beast and notes The largest shipment of Caribbean black spiced rum was said to be brought down by the Kraken. The rum was named thusly, as to being as dark, strong and mysterious as the ink of this beast.
Cephalopod lovers, steampunk geeks, and H.P. Lovecraft fans alike will rejoice in this new dark spiced Kraken Rum!
Pirate Lore Branding
Kraken Rum Blends Spiced Rum With Giant Creatures of the Deep
Trend Themes
1. Cephalopod-inspired Spirits - Opportunities for creating unique alcoholic beverages inspired by cephalopod creatures such as octopi and squids.
2. Mythical Creature Branding - Using mythical creatures, like the kraken, as inspiration for branding and packaging of products.
3. Nautical-themed Liquor - The incorporation of nautical elements and themes in the design and marketing of alcoholic beverages.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore new flavors and ingredients inspired by mythical creatures and nautical themes.
2. Packaging Design - Opportunities for creative packaging designs that incorporate elements of myth and the sea for various product categories.
3. Cephalopod Merchandise - A potential market for merchandise featuring cephalopod designs and motifs, catering to fans of cephalopods, steampunk, and mythology.