This inspiring Kraft Singles commercial tells the heartwarming tale of a few young girls participating in a raffle in order to win a dream dollhouse. When one young girl stumbles upon the winning raffle ticket, viewers are left suspecting she will maintain her glee by collecting her serendipitous prize. However, the audience is left feeling warm when, after overhearing another young girl being consoled by her mother for losing the winning ticket, she returns it to its rightful owner.
By successfully tapping into the audiences emotional capacity, brands are able to create meaningful relationships with individual consumers on an innate and subconscious level.
The 'Dollhouse' Kraft Singles television spot was made by Lopez Negrete Communications, a Houston-based Hispanic ad agency.
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
Trend Themes
1. Emotional Advertising - By tapping into the emotions of the audience, brands can create meaningful connections with consumers on a subconscious level.
2. Inclusive Storytelling - Brands can engage diverse audiences by telling stories that resonate with their experiences and values.
3. Consumer Empathy - Developing campaigns that show empathy towards customers can help build long-lasting relationships and loyalty.
Industry Implications
1. Advertising - The advertising industry can leverage emotional advertising to create impactful and memorable campaigns.
2. Marketing - Inclusive storytelling can be a powerful marketing strategy to reach diverse target markets.
3. Consumer Goods - Brands in the consumer goods industry can foster consumer empathy through their advertising and product messaging.