The best way to celebrate a 75th anniversary is to enjoy it with others that have enjoyed your presence for 75 years and that’s the secret behind this amazing ‘KRAFT Mac & Cheese Frankie & Dottie’ campaign.
Frankie & Dottie are two precious senior women who have been eating KRAFT for over 75 years and to commemorate their love for the brand, the company has handed over its Facebook and Twitter priorities to them. The best part is that neither of the ladies has heard of Twitter or YouTube in the past and they decided not to get into Facebook because "everyone just writes about their doctor’s visits." I’m telling you I’d follow the podcasts from these two awesome grannies even if they were not part of the campaign. Their lighthearted voices and diverting topics of conversation will have you chuckling merrily the entire way through. Kudos to KRAFT for a definite KRAFT-y idea.
Precious Grandmother Macaroni Videos
The KRAFT Mac & Cheese Frankie & Dottie Campaign is Precious
Trend Themes
1. Elderly Influencer Campaigns - Brands are empowered to use elderly influencers to promote their products and drive engagement.
2. Authentic Marketing Campaigns - Businesses are increasing their efforts to create authentic marketing campaigns that align with their brand values.
3. Social Media Takeovers - Companies hand over their social media accounts to real people for creative and engaging content.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry could use elderly influencers to promote their products and create engaging online content.
2. Marketing and Advertising - Marketing agencies can capitalize on the trend of authentic marketing campaigns to create campaigns that resonate with customers.
3. Social Media - Social media platforms could create tools or features to enable businesses to hand over their accounts for authentic and engaging content.