Victory Brewing Company teamed up with Tastykake to create Koffee Kake Ale, a new brew for fans who love baked goods. This brew captures the essence of Tastykake's Koffee Kake Cupkake in the form of a sweet ale with notes of pound cake and cinnamon.
"Brand crossovers are on the rise in craft for the unique and special value they bring to drinkers," says Kelly Irvine, brand manager of Victory Brewing Company. Tastykake Koffee Kake Ale is set to be released at Victory Brewing Co. taprooms on December 22nd, and fans are invited to join for first tastes, pairings and giveaways— the first 10 consumers in attendance at each of Victory's Taprooms on the 22nd will get special and limited co-branded prize packs.
Cake-Inspired Sweet Ales
Tastykake Koffee Kake Ale Has Notes of Pound Cake and Cinnamon
Trend Themes
1. Brand Crossovers in Craft - Brand crossovers in the craft industry are on the rise as they bring unique and special value to drinkers.
2. Cake-inspired Beers - Breweries are introducing cake-inspired beers to cater to fans who love baked goods, offering flavors like pound cake and cinnamon in a refreshing beverage.
3. Limited Edition Collaborations - Breweries and food brands are teaming up to create limited edition collaborations, giving fans the opportunity to taste and experience unique flavor combinations in their favorite beverages.
Industry Implications
1. Craft Beer - The craft beer industry is embracing brand crossovers, introducing cake-inspired beers and collaborating with food brands to create unique and limited edition brews.
2. Food and Beverage - The food and beverage industry is witnessing an increase in collaborations between breweries and food brands, resulting in cake-inspired beers and other unique flavor combinations.
3. Hospitality - Hospitality businesses, such as taprooms, can leverage limited edition beer collaborations and brand crossovers to attract customers, offering them exclusive tasting experiences and co-branded merchandise.