While many of our summer vacation plans may have been put on hold, Knix Swimwear is still ensuring you can safely enjoy the summer sun feeling confident in its new body-positive swimwear collection. The inclusive series ranges from dynamic bikinis to bold one-pieces and the line boasts a vast range of sizing—everything from an 'A' cup to a 'G' cup in tops and sizes 'S' to 'XXL' in bottoms. Each piece from the Knix Swimwear collection was crafted with fade-resistant technology and is chlorine- and saltwater-resistant that helps ensure your pieces will last throughout all your summer fun. In addition, the bathing suits are all fully lined, providing smoothing coverage and the quick-dry fabric lets you stay in your bikini all day long.
Moreover, while the brand had to put its photoshoot plans on hold because of COVID-19, Knix launched an open casting call to help capture images for the campaign and partnered with 25 real customers across North America to participate in its at-home content series. Fans can get their hands on the new Knix Swimwear line starting on May 1st.
Body-Positive Swimwear Collections
Knix Swimwear Was Curated to Fit Every Type of Body and Size
Trend Themes
1. Body-inclusive Fashion - There is a need to design fashion that suits everyone regardless of size or shape.
2. Sustainable Swimwear - Sustainability is gaining momentum in the fashion industry and can be incorporated in manufacturing swimwear.
3. Virtual Marketing Campaigns - COVID-19 has necessitated new and innovative ways of marketing products, including virtual campaigns and open casting calls.
Industry Implications
1. Fashion - The fashion industry can benefit from producing clothing that is designed to fit all body types, regardless of the size or shape.
2. Swimwear - Manufacturers of swimwear can take advantage of sustainable materials in the production process.
3. Marketing - Marketing gurus can explore new marketing strategies such as hosting virtual campaigns and casting calls especially during pandemics.