Knix originally planned to shoot its Swim 2020 collection in Tulum, Mexico -- but in light of the COVID-19 outbreak and the safety precautions that need to be taken, the brand has taken a new route. During these uncertain times, Knix is prioritizing healthy practices and exercising social distancing.
To launch the new Swim 2020 collection, it is sending $15 to everyone that originally entered the casting call to use right away or in the future. It will also be selecting 25 applicants to send a tropical swimsuit to. These applicants have the liberty to explore their own creativity in the comfort of their own home to shoot the photographs themselves in a safe manner. These photographs will then be used for the campaign launch instead.
Home-Setting Campaign Launches
Knix's Campaign Takes a New Angle in Light of Social Distancing
Trend Themes
1. At-home Campaigns - Brands are launching campaigns that allow customers to create and share content from their own homes.
2. Remote Photoshoots - Brands are utilizing remote photoshoots to continue creating content while adhering to social distancing measures.
3. Incentivized Customer Participation - Brands are incentivizing customer participation in campaigns by offering rewards or compensation for completed tasks.
Industry Implications
1. Fashion - The fashion industry can use at-home campaigns and remote photoshoots to promote clothing lines and accessories.
2. Beauty - The beauty industry can utilize user-generated content to showcase makeup and skincare products in action.
3. Travel - The travel industry can launch at-home campaigns that encourage customers to share their favorite travel memories or dream destinations.