For a limited time, beloved ice cream brand Klondike announced that it would be giving a select few fans a cone-shaped chair that functions as the perfect relaxation space, called the Klondike Cone Zone.
The design for the hanging chair was done in a collaboration between Edelman and Bednark Studio, who sought out to make a "private, cone-shaped paradise to block out anything that might distract multitasking fans from their cream." Just like the newly remodeled Klondike cone, the chair features a wafer tent-like opening and a mound of topping-rich ice cream, which is included at the base of the chair to function as a comfortable cushion. Fans can enter to win their own Klondike Cone Zone by simply retweeting Klondike's contest Tweet, and then checking it to see if they succeeded after March 11th.
The chairs recently made an appearance on Jimmy Kimmel Live!, where Kimmel and Guillermo tested them out while enjoying some ice cream.
Immersive Ice Cream Cone Chairs
Klondike Its Giving Away Its Hanging Klondike Cone Zone Chairs
Trend Themes
1. Immersive Seating - Opportunity to create unique and playful seating experiences that offer more than just comfort by incorporating elements of branding or immersive design.
2. Sensory Branding - Opportunity to create multisensory brand experiences that engage consumers through unexpected sensory elements such as taste, smell, or touch.
3. Collaborative Marketing - Opportunity to partner with complementary companies or creatives to co-create unique and engaging marketing initiatives that stand out in a crowded market.
Industry Implications
1. Furniture - Opportunity to tap into the trend for immersive seating by creating unique and playful furniture designs that offer a memorable experience.
2. Hospitality - Opportunity to incorporate sensory branding into hotel, restaurant or travel experiences through unique elements such as immersive seating, scent marketing, or tactile textures.
3. Food & Beverages - Opportunity to experiment with new and innovative flavor combinations that engage consumers through unexpected taste experiences, just like the Klondike Cone Zone's topping-rich ice cream.