Netherlands-based supermarket chain Jumbo created a special checkout lane called Kletskassa, which translates to "chat checkout," so that people can actually enjoy talking to the cashier without feeling rushed.
The slow checkout lanes feed into a larger initiative called One Against Loneliness that was launched by the Dutch government. The success of these Kletskassa means that there will be hundreds more created across the country, as well as similar spaces. Additionally, Jumbo launched a chat corner where locals can gather with others to share conversations over a cup of coffee.
In an age of self-serve and contactless checkouts, and curbside pickups, Jumbo's chat checkouts are helping to foster connection and fight loneliness in the elderly population. While many checkout technologies are designed to make service as fast and as streamlined as possible, this one differentiates itself by prioritizing heartfelt interaction.
Slow Checkout Lanes
Jumbo's Kletskassa is for Chatting with the Cashier
Trend Themes
1. Slow Checkout Lanes - Jumbo's Kletskassa highlights the trend of creating experiences that prioritize human interaction over efficiency at checkout.
2. Anti-loneliness Initiatives - One Against Loneliness and Jumbo's Kletskassa represent a trend of businesses focusing on combating social isolation, particularly among the elderly population.
3. In-store Gathering Spaces - Jumbo's chat corner is an example of a trend where retailers are creating spaces for customers to socialize and connect within their stores.
Industry Implications
1. Retail - Jumbo's Kletskassa and chat corner highlight opportunities for retailers to differentiate themselves by prioritizing customer experience and fostering community.
2. Elder Care - One Against Loneliness initiative showcases opportunities for elder care services to partner with businesses to creatively address social isolation within this population.
3. Community Building - Jumbo's Kletskassa and chat corner also demonstrate opportunities for businesses to become community hubs by providing spaces for people to gather, connect, and socialize.