IMC Toys is introducing a new Over-The-Top (OTT) platform, Kitoons OTT, that suggests products based on the videos that are being watched. Launching this summer, there will be over 100 videos from brands like Cry Babies Magic Tears, VIP Pets and Bloopies, and viewers will get to learn about the products and add them to wish lists. From there, parents
can seamlessly place orders through purchase links.
Kitoons OTT is set to be available through Smart TVs, mobile, tablets and the web, and in the future, viewers can look forward to experiencing more interactive content and activities.
For the launch of this platform, Cry Babies and Cry Babies Magic Tears are debuting a new look that includes upgraded features that are even more life-like, such as real rooted hair and sparkling eyes.
Shoppable Toy Video Platforms
The Kitoons OTT Platform Combines Content and E-Commerce
Trend Themes
1. Shoppable Video Platforms - Shoppable videos are becoming a popular trend that combines content and e-commerce, providing opportunities for retailers to increase sales and enhance brand recognition.
2. Interactive Kids Content - Interactive content for kids offers a disruptive innovation opportunity that could provide not only entertainment but also education, enabling parents to have a more comprehensive shopping experience.
3. Product Recommendations Via OTT - Online video streaming platforms with the capability to suggest products based on user preferences could revolutionize the advertising industry by creating a new revenue stream.
Industry Implications
1. Toy Industry - Interactive video content, combined with e-commerce, presents an excellent opportunity for toy retailers to leverage and expand their market reach.
2. OTT Streaming Industry - OTT platforms with shoppable video content could expand the range of services provided by video streaming services, enhancing customer engagement and retention rates.
3. E-commerce Industry - Shoppable video content could revolutionize the way e-retailers deliver content, providing a more personalized customer experience that could result in increased sales and customer loyalty.