The KitKat Chocolate Mint Ice Cream has been crated in collaboration between the brand and Baskin-Robbins as a sweet treat perfect for avid fans of the namesake frozen dessert to enjoy.
The candy bar features the signature flavor of Baskin-Robbins Chocolate Mint ice cream, and also has an appearance that will call to mind the frozen treat with a pastel green color and specks of chocolate. The chocolate bars boast the Nestlé branding as well as the Baskin-Robbins logo to make them instantly recognizable.
The KitKat Chocolate Mint Ice Cream is arriving alongside a series of special edition menu items at Baskin-Robbins that will be available for a short time. This includes the Happy Breaktime Make with KitKat, Collaboration Sundae Made with KitKat and the Frozen Shake Chocolate Mint Made with KitKat available at participating locations in Japan.
Ice Cream-Inspired Candy Bars
The KitKat Chocolate Mint Ice Cream is Available in Japan
Trend Themes
1. Ice Cream Flavored Candy Bars - Opportunities for candy companies to collaborate with ice cream brands to create new candy flavors that appeal to ice cream lovers.
2. Cross-industry Collaborations - Opportunities for brands to collaborate across different industries to create unique products and experiences for consumers.
3. Special Edition Menu Items - Opportunities for restaurants and food chains to introduce limited-time special menu items to boost sales and create buzz among consumers.
Industry Implications
1. Candy Industry - Candy companies have the opportunity to collaborate with ice cream brands and expand their product line with ice cream-inspired candy bars.
2. Ice Cream Industry - Ice cream brands have the opportunity to collaborate with candy companies and expand their brand awareness through new and unique candy flavors.
3. Food and Beverage Industry - Restaurants and food chains have the opportunity to introduce special edition menu items that create excitement and increase consumer engagement.