This KitKat ad is a fun and silly twist on the chocolate bar’s famous ‘take a break’ mantra.
The commercial begins with a car chase in England between two robbers and two police men. The robbers get cornered in a warehouse and both pairs of man get out of their respective vehicles. Instead of confronting each other, however, they four men instead split a KitKat bar and a ‘take a break’ from the chase to talk casually about gas guzzling sports cars, bad traffic, etc. When they finish eating the chocolate they both go on to continue the car chase as of nothing has happened.
The humor of the situation -- cops and robbers chumming together like they were on their lunch break -- makes this KItKat ad a memorable twist on their slogan.
Car Chase Chocolate Ads
This KitKat Ad Takes a Break from Life and Goes on a Police Chase
Trend Themes
1. Humorous Advertisements - Brands can create memorable and engaging ads by infusing humor into their marketing campaigns.
2. Emphasizing Work-life Balance - Encouraging consumers to take a break and enjoy the moment can be a powerful selling point for brands.
3. Breaking Down Barriers - Using unexpected scenarios can be an effective way to elicit an emotional response from viewers and foster goodwill towards brands.
Industry Implications
1. Food and Beverage - Brands within the food and beverage industry can leverage humor and fun scenarios to create memorable ads.
2. Automotive - Automotive brands can appeal to consumers by emphasizing the importance of taking a break, while also promoting the features of their vehicles.
3. Entertainment - Brands within the entertainment industry can capitalize on humorous scenarios to create viral marketing campaigns that promote their products or services.