The Kith x Estée Lauder collection is KITH's latest collaborative project, marking a milestone as it branches into the cosmetics territory. The kit features beauty products including five of Estée Lauder's skincare products complete in KITH branding to fuse them both together. The packaging is done in all-white to boast minimal design, complete with a vintage logo that Estée Lauder originally used back in 1946.
The five-piece capsule sits comfortably in a transparent lucite train case that is enclosed with gold hardware details and stamped with a KITH logo. The canvas bag that rests within comes with a travel-size mirror as well. The products in the range include the purifying mask, foam cleanser, anti-aging cell power creme, lip conditioner, aquaceutical mist, and the advanced night repair synchronized recovery complex II.
Minimal Vintage-Logo Cosmetic Lines
The Kith x Estée Lauder Line Marks a First for the Retailer
Trend Themes
1. Vintage Cosmetic Product Packaging - Companies can create partnerships and design packaging that fuses vintage logos, minimal design, and unique branding to appeal to evolved consumer preferences and nostalgia.
2. Skincare and Cosmetic Experiential Retail - Brands can create innovative in-store experiences centered on customer education and interaction with customized aesthetic and skincare regimens.
3. Travel-sized Packaging for Skincare - Companies can produce smaller-sized products with travel-friendly packaging, attracting frequent business travelers or those seeking convenience in beauty routines.
Industry Implications
1. Cosmetics and Skincare Industry - Players in the cosmetics industry should take advantage of the evolving consumer preferences and incorporate elements of personalized customization and nostalgia into their products, packaging, and branding.
2. Travel and Tourism Industry - Travel and tourism sectors can leverage travel-sized skincare products with unique branding designs to maximize opportunities in providing a personalized travel experience.
3. Experiential Retail Industry - Retailers can create experiential stores that offer personalized aesthetic services and consultation focused on customer preferences and skincare needs.