KITH and Tommy Hilfiger work in collaboration to introduce a second drop for the Fall/Winter 2018 season. The latest collection is comprised of outerwear options complete in colors that are representative of both labels. Each item is also complete in co-branding accents in the form of patchwork logos. The silhouettes are the knit beanies, collaborative Timberland boots, and the 'Expedition Puffer Pullover' jacket.
The jacket is offered in two colorway options of either blue and silver or red and gold. The beanies are complete in all-black or red, navy blue, and white -- both options are accented with a crest that references both labels. The Timberland footwear highlights the collar, as it is complete in either red or navy blue.
Co-Branded Logo-Centric Outerwear
KITH and Tommy Hilfiger Introduce a Second Capsule for FW18
Trend Themes
1. Co-branded Outerwear - Brands can partner to create unique outerwear pieces that showcase their logos.
2. Logo-centric Fashion - Designs that incorporate brand logos in a central way will continue to gain popularity.
3. Winter Collaboration Collections - Collaborative winter fashion collections provide a fresh take on seasonal trends.
Industry Implications
1. Fashion and Apparel - The fashion industry can capitalize on the co-branded outerwear trend and incorporate it into their collections.
2. Marketing and Advertising - Brands need to focus on highlighting their own logos in collaborations to increase exposure and recognition.
3. Retail and Wholesale - Retailers can stock and promote co-branded logo-centric fashion collections that target niche customer demographics.