To celebrate the opening of a new store in the Itami Osaka International Airport, Nestle has debuted a fishy new concoction dubbed Kit Kat Sushi. Kit Kat bars already enjoy immense popularity in Japan, which makes the new chocolate bar-sushi mashup a natural pairing.
Just as the name suggests, Kit Kat Sushi is a savory dessert hybrid that involves seaweed-wrapped puff rice topped with pieces of the breakable confection. The sushi comes in three distinct styles, including Maguro, Tamago, and Uni. Each variety is represented by a different Kit Kat flavor with raspberry in place of Maguro, pumpkin pudding for Tamago, and a melon and mascarpone cheese flavor for Uni.
While the idea of Kit Kat Sushi may sound unusual, the mashup demonstrates how companies are attempting to adapt their food products to fit different cultural appetites.
Chocolate Bar Sushi Rolls
Nestle Has Created Kit Kat Sushi to Celebrate the Opening of a New Store
Trend Themes
1. Cultural Food Hybrids - The popularity of Kit Kat Sushi highlights the trend of creating innovative food hybrids that blend different cultural flavors and ingredients.
2. Branded Collaborations - The partnership between Nestle and Kit Kat showcases the trend of brands collaborating to create unique and attention-grabbing food products.
3. Unconventional Desserts - The concept of Kit Kat Sushi represents the trend of unconventional desserts that challenge traditional norms and offer surprising flavor combinations.
Industry Implications
1. Food and Beverage - The creation of Kit Kat Sushi demonstrates an opportunity for the food and beverage industry to explore new and unexpected flavor combinations to cater to diverse consumer preferences.
2. Hospitality and Tourism - The introduction of Kit Kat Sushi at a new store in an airport presents an opportunity for the hospitality and tourism industry to offer unique and culturally-inspired food experiences to travelers.
3. Confectionery - The innovation of Kit Kat Sushi opens up possibilities for the confectionery industry to experiment with unconventional product variations and expand their market reach.