In recent years, the Kit Kat Chocolatory has dazzled Japanese consumers with some of intriguing Kit Kat chocolate bars flavors that include gold-wrapped wafers or ones that are cooled using liquid nitrogen. Now, Nestlé Japan is launching its first new nationwide series in six years.
The all-new Moleson Kit Kat chocolates take inspiration from popular European confections, many of which feature dried fruits and nut toppings.
The ultra-decadent chocolate treat is being branded as an "Everyday Luxury" product, especially since each of the almond and dried cranberry pieces that adorn the top of the chocolate bars were placed on top of the chocolates by hand. As well as appealing to a consumer's desire for indulgence, these treats will likely be coveted as a healthier alternative to many other sweets on the market.
Textured Fruit Chocolates
The Newest Kit Kat Chocolates are Topped with Fruits and Nuts
Trend Themes
1. Fruit-chocolate Hybrids - Combining real fruit and nuts with chocolate will become a popular trend in luxury chocolate products.
2. Hand-topped Sweets - Hand-topped artisanal treats will emerge as a unique selling point in the confectionery industry.
3. Premium Everyday Products - Consumers will increasingly seek out indulgent treats like these Moleson Kit Kats as an everyday luxury item.
Industry Implications
1. Confectionery - Luxury chocolate brands will take cues from European confections by adding real fruit and nut toppings to their products.
2. Artisanal Foods - The trend of hand-crafted, premium treats will continue to gain traction in the food industry.
3. Healthy Sweets - The combination of fruit and chocolate will be perceived as a healthier alternative to traditional sweets, creating opportunities for health-conscious or functional food brands.