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Phillip Lim Launches the First of His Essential Designs with Kit 1

Phillip Lim launches a new Kit 1 set of menswear designs and this time around, he centers the design concept around essentials that are inspired by streetwear and sneakers. The launches are named kits and there are four in total to be anticipated.

Lim speaks about the collections, "When we were redesigning men’s, we wanted to go off instinct; what pieces felt essential to his wardrobe. It is a reboot and rebuilding of the pieces he needs to create his perfect wardrobe. The kits are meant to be styled within each other." The first one explores New York City as the main influence. The inaugural capsule has 25 pieces in total including a printed shirt, shorts, muscle tank tops, anorak, and much more.
Trend Themes
1. Streetwear Essentials - Phillip Lim designs a new collection of menswear basics inspired by streetwear and sneakers, opening up possibilities for similar affordable staple pieces from other designers and brands.
2. Modular Wardrobe Building - Lim's Kit 1 launches, which are collections made to be styled with each other, suggest producing clothing in cohesive sets to appeal to younger customers who prioritize versatility and minimalism.
3. City-inspired Design Capsules - Phillip Lim's first capsule in the Kit 1 set is dedicated to New York City, which implies a trend of location or theme-specific clothing that can cater to local tastes and cultural interests.
Industry Implications
1. Menswear Fashion - Phillip Lim's Kit 1 collection highlights the potential of the menswear market and the increasing demand for versatile, affordable, and stylish clothing among male consumers.
2. Streetwear Fashion - The popularity of streetwear-inspired clothing continues to rise, particularly among younger customers seeking fashionable yet comfortable clothing.
3. Modular Fashion - Modular designs that can be mixed and matched are becoming more appealing to consumers as they prioritize versatility, sustainability, and affordability in their clothing choices.

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