Draped fashion was all the rage for women's A/W 09/10 fashion collections, and we're seeing the look transition into menswear for Kirrily Johnston's Spring 2010 lookbook.
Kirrily Johnston's “Synchronicity†menswear line for Spring 2010 features shirts with built-in scarves, loose harem pants and long, scraggly vests. It's an overall aesthetic that we've seen quite a bit of for Fall 2009, as you can see in the related articles below.
Implications - Urban-based consumers live very fast-paced lifestyles and have dwindling down time. They seek fashions that are formal in their style, yet prioritize comfort so that they can relax during their day. The fashion industry can cater to busy demographics by designing collections with loose and soft materials.
Draped Menswear
Kirrily Johnston Spring 2010 Lookbook Takes Cues From Femme Fashion
Trend Themes
1. Draped Menswear - Draped fashion is trending for menswear, following the popularity of the look in women's collections.
2. Built-in Scarves - Shirts with built-in scarves are gaining popularity among menswear designers.
3. Relaxed/formal Fashion - A demand for formal yet comfortable fashion is rising, especially among urban-based consumers.
Industry Implications
1. Fashion - Fashion designers can incorporate draped, relaxed menswear styles into their collections to appeal to urban-based consumers with busy, fast-paced lifestyles.
2. Retail - Retail stores can introduce and highlight relaxed yet formal menswear styles to cater to the needs of their urban-based customers.
3. Textile - The textile industry can innovate and produce new soft, loose, and comfortable materials to meet the demands of fashion designers and their customers.