The Lenten season is here and just like many other QSR brands, Jack in the Box has created a new seafood offering for consumers called the King’s Hawaiian Fish Sandwich.
The new King’s Hawaiian Fish Sandwich is currently being tested at select Jack in the Box locations in the Sacramento, California area. The new sandwich's name comes from the fact that it is made with a fluffy, slightly sweet King’s Hawaiian bun. Between the bun, you'll find a crispy panko-breaded fish filet, a generous dollop of tartar sauce, melty American cheese, shredded lettuce, and fresh tomato slices. In other words, it's essentially the brand's Deluxe Fish Sandwich, but with a crispy panko breaded fish filet and a premium King’s Hawaiian bun.
Panko-Breaded Fish Sandwiches
Jack in the Box is Testing a New King’s Hawaiian Fish Sandwich
Trend Themes
1. Lenten-season Seafood Offerings - Quick service restaurants offering new seafood options during Lent present opportunities for innovation in sustainable seafood sourcing and plant-based alternatives.
2. Premium Sandwich Ingredients - Improving standard fast food sandwich offerings with premium ingredients like King’s Hawaiian buns and panko-breaded fish filets allows for product differentiation and a premium pricing strategy.
3. Regional Menu Testing - Testing menu items in specific regions before expanding nationwide enables QSRs to gauge customer preferences and tailor their offerings to local tastes while minimizing risk and costs.
Industry Implications
1. Fast Food - Fast food chains can improve their seafood and sandwich offerings by using sustainable and premium ingredients and by testing new menu items regionally before expanding nationwide.
2. Seafood - Suppliers of sustainable seafood and plant-based alternatives can benefit from increased demand during the Lenten season and from partnerships with QSR brands looking to diversify their menu offerings.
3. Bakery - Bakery suppliers can capitalize on the trend towards premium sandwich buns by offering higher-end options like King’s Hawaiian buns to QSR brands looking to differentiate their offerings.