Gillette's new brand, King C. Gillette, was named after founder King Camp Gillette and it was created to offer a complete range of solutions for the modern man and his at-home grooming rituals. The full range of tools, accessories and care products aims to be a one-stop shop for grooming by offering three categories: Trim, Care and Shave & Edge.
At launch, some of the products that will be available from the new grooming brand are Transparent Shave Gel, blade refills, a Daily Beard & Face Wash, Soft Beard Balm, Beard Oil and more. Notably, King C. Gillette focuses on formulating its products with ultra-nourishing plant-based ingredients like argan and avocado oil, coconut water, aloe vera, white tea extract and cocoa butter.
Premium Grooming Brands
King C. Gillette is a New Brand Helping Men Perfect At-Home Grooming
Trend Themes
1. Plant-based Grooming Products - The use of ultra-nourishing plant-based ingredients in grooming products opens up opportunities for brands to cater to environmentally-conscious consumers.
2. One-stop Shop Grooming Solutions - Creating a complete range of grooming tools, accessories, and care products allows brands to offer convenience and an all-in-one solution for consumers.
3. Personalized At-home Grooming - Developing grooming products that cater to individual needs and preferences allows brands to tap into the growing demand for personalized self-care experiences.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the growing trend of plant-based grooming products to create innovative and sustainable offerings.
2. Consumer Goods - Consumer goods companies can capitalize on the demand for one-stop shop grooming solutions by developing comprehensive product ranges that meet the needs of modern consumers.
3. E-commerce and Retail - E-commerce and retail businesses can leverage the trend of personalized at-home grooming by offering curated product bundles and tailored recommendations to enhance the consumer experience.