Chris Jordan has done it again by creating art with a message... using a medium that is part of the message? Yeah, I don't know how to really describe the use of cigarette packaging as a medium to create art. All I know is that it's uber cool.
The piece was inspired by the master Van Gogh's Skull with a Burning Cigarette.The painting is 98 inches by 72 inches.
Implications - One of the best ways a PSA or non-profit company can get a message about the dangers of a certain activity across is by investing in avant-garde advertising that shows the actual human loss of the behavior. By eschewing the newfound PSA movement of featuring humor in a humorless situation, the company stands a good chance of embedding fear in the minds of consumers.
Skulls Made of 200,000 Cigarette Packs
Killer Art by Chris Jordan
Trend Themes
1. Cigarette Pack Art - Creating art with cigarette packaging as a medium can spark innovative artistic expressions.
2. Avant-garde Advertising - Investing in avant-garde advertising to display the human loss of certain behaviors can make a lasting effect on consumers.
3. Fear-based Psas - Using fear-based PSAs can embed a sense of caution and urgency into consumers' minds.
Industry Implications
1. Art - The art industry can benefit from exploring creative mediums to spark new and unique artistic expressions.
2. Advertising - The advertising industry can explore avant-garde advertising styles to create a lasting impact on consumers.
3. Non-profit Organizations - Non-profit organizations can utilize fear-based PSAs to raise awareness and caution about certain behaviors that may be harmful.