The chatting platform Kik app recently added in the ability to scan QR codes as a way to connect brands to users in a fun and interactive format. The app will now allow users to purchase food items or services through the app simply through the Kik Codes' simple image scanning.
Kik Codes is an interesting move for the app, looking to expand into user and brand relationships through a streamlined platform. The function will allow chatters to connect to brands like Burger King and message branded bots to find out more about companies and receive free products through QR codes that require a scan from the user.
The Kik Codes function isn't limited to user and brand exchange, but also can connect fellow users together over the same system.
Code-Scanning Chat Apps
The Kik App Now Allows Users to Scan QR Codes to Connect to Brands
Trend Themes
1. QR Code Integration - The integration of QR codes into chat apps provides a seamless way for users to connect with brands and access products and services.
2. Streamlined Brand Engagement - The use of chat apps as a platform for brand messaging and interaction allows for a more streamlined and interactive brand experience.
3. Social Connection Through Codes - The inclusion of codes within chat apps facilitates social connections between users, creating a more engaging and connected community.
Industry Implications
1. Messaging Apps - Messaging apps are able to leverage QR code integration to enhance brand engagement and user experience.
2. Marketing and Advertising - The use of chat apps and QR codes presents new opportunities for marketers to engage with consumers and drive brand awareness and conversions.
3. Food and Beverage - The integration of QR codes within chat apps offers new opportunities for food and beverage brands to connect with users, facilitate mobile ordering, and enhance the user experience.