FanDuel's Kick of Destiny campaign is set to culminate with a live in-game Super Bowl ad featuring four-time Super Bowl Champion and five-time NFL Pro-Bowler, Rob Gronkowski. During a live Super Bowl LVII television commercial, Gronkowski will be attempting to kick a field goal and as FanDuel outlines, "Any customer who places a Super Bowl bet of five dollars or more on FanDuel will win a share of $10 million in free bets if Gronkowski kicks the field goal."
Also leading up to the big game, fans will be able to take photos with "The Foot of Destiny" (a replica of Gronkowski's foot that will be signed by him and auctioned off after the Super Bowl and fans ages 21 and up can take their own shot at making the kick at the Super Bowl Experience.
Live Field Goal Campaigns
Rob Gronkowski Will Attempt a "Kick of Destiny" During the Super Bowl
Trend Themes
1. Live Field Goal Ads - Companies can create live in-game Super Bowl ads where a celebrity attempts a field goal and customers win prizes for betting on the outcome.
2. Interactive Fan Experiences - Brands can provide fans with interactive experiences, like taking photos with a celebrity's body part or attempting their own field goal, to increase engagement and brand loyalty.
3. Gamified Advertising - Businesses can use gamification in advertising, like offering prizes for correctly predicting outcomes, to create a more engaging and interactive experience for customers.
Industry Implications
1. Sports Betting - Sports betting platforms can leverage live field goal ads to incentivize customers to place bets and drive revenue.
2. Professional Sports - Professional sports teams and players can partner with brands to offer interactive fan experiences, like taking photos with a body part or attempting a field goal, to enhance fan engagement.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate gamification into their campaigns, like offering prizes for correctly predicting outcomes, to create more engaging and memorable experiences for customers.