Sci-Fi Spoof Car Ads (UPDATE)

The 2014 Kia Super Bowl Commercial Revisits the Matrix

The 2014 Kia Super Bowl commercial is a spoof on The Matrix, bringing back Laurence Fishburne as Morpheus. In the ad, Morpheus offers a couple the 'The Truth' and the choice between a blue key, which will take them back to the luxury that is familiar to them, or a red key that will redefine everything they know about luxury. The adventurous couple wisely chooses the red key and embarks on a test drive of the 2015 Kia K900.

The ad is quite serious in tone until Morpheus begins to describe the look, feel and finally the sound of luxury as he breaks out into a full on operatic performance from the car's back seat. This of course, has strange effects on the surrounding streets that seem totally otherworldly and unreal.
Trend Themes
1. Sci-fi Spoof - Disruptive innovation opportunity: Leveraging nostalgia and pop culture references to create engaging and memorable advertisements.
2. Morpheus - Disruptive innovation opportunity: Bringing back beloved characters from popular franchises to generate interest and create buzz around a product or service.
3. Luxury Test Drive - Disruptive innovation opportunity: Offering unique and immersive experiences during test drives to enhance the perception of luxury and differentiate from competitors.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Incorporating storytelling and entertainment elements into automotive marketing campaigns to captivate and engage consumers.
2. Advertising - Disruptive innovation opportunity: Utilizing nostalgia and pop culture references in advertising campaigns to create a sense of familiarity and resonate with target audiences.
3. Entertainment - Disruptive innovation opportunity: Collaborating with brands to create unique and memorable content that merges entertainment and advertising in novel ways.

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