KFC's K Pro is a concept fusion restaurant in Hangzhou, China.
With KFC's K Pro, the iconic fried chicken brand has traded in its mashed potatoes and gravy for salads and paninis. K Pro aims to offer consumers a healthier fast food option and uses only the freshest ingredients. Fans will still be able to indulge in a cheeky treat as the snack menu features KFC's 'Spicy Wings.'
For the branding of its new venture, KFC swapped its bold red color scheme for a fresh green and white version. This distinguishes the brand while maintaining a mental connection between the new brand and the original. The elevated interior helps complete the atmosphere and brand identity. Instead of the traditional interior designs consumers are used to seeing from KFC, K Pro looks more like an upscale cafe than a fried chicken restaurant.
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
Trend Themes
1. Fast Food Salad Shops - Fast food restaurants are implementing healthier options for consumers, creating disruptive innovation opportunities in the fast food industry.
2. Fusion Restaurants - Fusion restaurants that combine different cuisines, such as KFC's K Pro, are growing in popularity and have the potential to disrupt the restaurant industry.
3. Brand Refresh - Refreshing a brand's image, like KFC's green and white version for K Pro, can attract new customers and create disruptive innovation opportunities in the fast food industry.
Industry Implications
1. Fast Food - Fast food restaurants are adapting their menus to offer healthier options, creating disruptive innovation opportunities in the fast food industry.
2. Restaurant - Fusion restaurants that combine different cuisines, such as KFC's K Pro, are growing in popularity and have the potential to disrupt the restaurant industry.
3. Branding - Refreshing a brand's image, like KFC's green and white version for K Pro, can attract new customers and create disruptive innovation opportunities in the fast food industry.