To help all newly-turned 21-year-olds celebrate their birthdays in the new social distancing era, Keystone Light announced it will give newly legal Americans beer money and a custom-made, home-delivered birthday cake.
"For most newly minted 21-year-olds, this probably isn’t how they pictured celebrating their 21st birthday," says Eric Wolfe, associate marketing manager for Keystone Light. "Turning 21 is a milestone in the United States, and Keystone Light wants to spread a little joy and cheer to those stuck at home with their immediate family. We want to give them the birthday celebration they deserve while staying at home safely."
To apply for the program, fans can submit their ZIP code, age, and a summary in 150 words or less of "what their perfect 21st birthday would look like — if they weren't in quarantine, of course" to the email address: sendcake@keystonelight.com.
Postponed Legal Birthday Giveaways
Keystone Light is Giving Newly Turned 21 in Lockdown a Gift
Trend Themes
1. At-home Celebrations - There is an opportunity for companies to create DIY or virtual celebration packages for consumers celebrating special occasions at home.
2. Contactless Delivery - Contactless delivery options can be offered by companies providing gifts or food, to ensure a safe and convenient delivery experience for customers.
3. Personalized Gifts - Personalized gift options can be created by companies to cater to customers who want to add a unique touch to their gift-giving experience.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage companies can create innovative solutions such as at-home DIY cocktail kits or virtual happy hour experiences to cater to customers who want to enjoy their favorite drinks while social distancing.
2. Food Delivery - Food delivery services can offer contactless delivery options to ensure a safe and convenient delivery experience for customers who want to enjoy their favorite meals at home.
3. Online Retail - Online retailers can offer personalized gift options to cater to customers who want to add a unique touch to their gift-giving experience, especially during times when physical interaction and shopping are limited.