Kevin Abstract, the lead-musician of popular rap group BROCKHAMPTON, has announced the launch of the FW21 collection for his clothing label, Video Store Apparel. The reveal included a dynamic, nostalgia-drenched photo series captured by BROCKHAMPTON's wardrobe stylist, Nick Holiday.
The eclectic collection presents a variety of retro-inspired looks with an emphasis on bold colors and relaxed cuts. Garments in the collection include oversized hoodies, graphic tees, jackets, sweatpants, caps, experimental footwear, and various accessories.
The VSA All Over Fleece Jacket is a highlight offering, which arrives in three eye-catching colorways: blue/yellow, brown/blue, and blue/green. Dressed in a loud pattern that sees a repetition of the text "VSA" throughout, these fleece jackets have a distinctly '90s-era feel, aligning them with Kevin Abstract's beloved aesthetic sensibility.
Rapper-Designed Experimental Apparel
Kevin Abstract Unveils Video Store Apparel FW21 Collection
Trend Themes
1. Nostalgia-drenched Apparel - There is an opportunity for designers to create apparel inspired by past decades and incorporate bright colors and relaxed cuts for a unique, nostalgia-inducing look.
2. Retro-inspired Footwear - Experimenting with footwear designs to complement the retro-inspired apparel, while adding unique features, can bring about innovation opportunities.
3. Experimental Accessories - Designers can innovate by creating accessories that complement the overall aesthetic of the collection, whilst pushing the boundaries with their design elements.
Industry Implications
1. Fashion - Fashion industry players should ride on the nostalgia trend and explore innovative ways of incorporating it into their products in a way that appeals to their target audience.
2. Music - With music and fashion increasingly intersecting, developing merchandise ranges with unique designs like Video Store Apparel's offers a lucrative opportunity to add an artist's fashion sensibility to their music career.
3. Retail - Retail stores can partner with independent designers to offer unique and exclusive designs, limited editions, and the opportunity for customers to explore trends or styles that transcend the norm in the apparel scene.