Ketel One Botanical is being introduced as a first-of-its-kind vodka that's distilled with real botanical ingredients and infused with natural fruit essences.
The low-calorie Ketel One Botanical is made with 100% non-GMO grain and is free from carbs, artificial flavors, added sugars and artificial sweeteners. The new product is being introduced to consumers in three varieties, each of which is packaged in a botanically inspired bottle: fragrant Peach & Orange Blossom, the crisp and refreshing Cucumber & Mint and the zesty Grapefruit & Rose.
As consumers embrace conscious living and mindful consumption habits, their eating and drinking choices are shifting towards healthy, socially responsible purchases. In the alcohol industry, a number of better-for-you low-ABV products are being created to satisfy a desire for guilt-free indulgence.
Low-ABV Botanical Vodkas
Ketel One Botanical Celebrates Natural Fruit & Botanical Essences
Trend Themes
1. Better-for-you Alcoholic Beverages - Opportunity to offer low-ABV and natural alternatives to traditional spirits.
2. Real Botanical and Fruit Ingredient Infused Beverages - Opportunity to create unique and natural flavor profiles in the beverage industry.
3. Mindful and Conscious Consumption Habits - Opportunity to cater to consumers who prioritize healthy and socially responsible purchases.
Industry Implications
1. Alcoholic Beverages - Opportunity to create low-ABV and unique natural ingredient infused products in the alcohol industry.
2. Packaging - Opportunity to create botanically inspired packaging for better-for-you spirits and other products.
3. Non-alcoholic Beverages - Opportunity to create natural fruit and botanical ingredient infused non-alcoholic beverages to cater to mindful and health-conscious consumers.