Knowing that there will be lots of Canadians eager for a getaway on the road this summer, Heinz created traffic-activated ketchup ads in partnership with Waze. Inspired by the fact that Heinz pours from the bottle at just 0.045 kilometers per hour, the brand is giving drivers a reason to look forward to moving slowly, as they can claim a summer combo of Heinz Ketchup and an Impossible Whopper from Burger King.
The partnership will identify people who are stuck in traffic, specifically at the same speed as the slow-pouring ketchup, and help to make traffic jams a little more tolerable. For a limited time in June, Canadians can check their speed on Waze and claim their special summer treat, since many people will be choosing local travel over international.
Traffic-Activated Ketchup Ads
Inspired by a Slow Pour, Heinz is Rewarding Drivers Stuck in Traffic
Trend Themes
1. Traffic-activated Advertising - Using technology to identify drivers in traffic and creating targeted ads to make traffic jams more tolerable.
2. Brand Partnerships for Promotions - Partnering with other brands to offer promotions can increase customer engagement and drive sales.
3. Enhanced Customer Experience - Providing unique and enjoyable experiences can increase brand loyalty and attract new customers.
Industry Implications
1. Food and Beverage - Partnering with other food and beverage brands to offer unique promotions can drive sales and increase brand awareness.
2. Digital Advertising - Developing technology to create targeted ads for drivers based on their location and speed can enhance the effectiveness of digital advertising.
3. Travel and Tourism - Creating unique promotions for local travel can attract customers and increase sales in the travel and tourism industry.