Beer label KEREL gives a nod towards the 19th century with its taste while still delivering contemporary aesthetics through its packaging. Dating back to the end of the 19th century is The Verbeeck, which is a back brewery that became popular in Northern Belgium. Over the years, the name changed to VDBCK, to now KEREL. The beer today draws from the exact original KEREL yeast DNA, distinguished by university scholars and Belgian experts. Every bottle roots back to its heritage, reviving a taste of history.
The glass of that encompasses the product is 'stubby' because it doesn't boast the classic longneck bottle. The KEREL bottles are shipped out in packs of six, with cardboard holding the stubby bottles together around the neck. This is done to display the thick bottle shapes that represents what the brand is all about. A larger corrugated box can hold two six-packs in place together, and is finished with decorative stickers with order information.
Stubby Beer Packaging
KEREL Beer Is Packaged in A Stubby Glass and Held Together by Cardboard
Trend Themes
1. Heritage-inspired Packaging - Opportunity for businesses to incorporate historical or traditional elements in the design of their product packaging to appeal to consumers nostalgic for the past.
2. Eco-friendly Packaging - Opportunity for businesses to explore sustainable or recyclable materials for packaging, like KEREL's cardboard holder, to reduce waste and appeal to environmentally conscious consumers.
3. Revival of Classic Designs - Opportunity for businesses to bring back classic bottle designs, like the 'stubby' glass, to stand out on shelves and create a unique brand aesthetic.
Industry Implications
1. Beverage Industry - Opportunity for breweries and beverage companies to experiment with packaging design and materials to create unique brand experiences.
2. Packaging Industry - Opportunity for packaging companies to research and develop environmentally friendly packaging materials that also offer visually compelling designs for their clients.
3. Heritage Food Industry - Opportunity for food companies with traditional or historical recipes to consider incorporating packaging designs that highlight their brand's cultural heritage.