KENZO continues to build a bridge between Japanese and Western traditions and the latest collection joins its larger KENZO University series. It is launching for the Fall/Winter 2022 season and this marks the fifth installment for the imprint. The main theme stems from a collegiate angle, with details including checker prints, knitwear, and varsity influences.
As per usual, the designs boast a cross-cultural inspiration and include items such as the Fair Isle knitwear detailed with a tiger emblem. The varsity jackets are designed in a bright red-pink and grey-black colorway -- these are accented with block letters that read "KENZO PARIS" along with the founding yeat 1970. It is set to launch today online and in-store locations.
Collegiate-Inspired Fall Fashion
KENZO's FW22 Drop 5 Joins the Ongoing KENZO UNIVERSITY
Trend Themes
1. Collegiate-inspired Fashion - There is an opportunity for retail companies to produce collegiate-inspired fashion collections that bridge Japanese and Western traditions.
2. Checker Prints - Companies can take advantage of the popularity of checker prints in fashion by incorporating them into their collections in unique ways, such as on knitwear or varsity jackets.
3. Cross-cultural Inspiration - The ongoing trend of cross-cultural inspiration in fashion provides an opportunity for companies to create designs that blend different cultural elements in unique and innovative ways.
Industry Implications
1. Fashion Retail - With the launch of KENZO's FW22 collection, fashion retail companies have an opportunity to create their own collections that feature collegiate-inspired designs and cross-cultural influences.
2. Knitwear Manufacturing - As knitwear is a key component of KENZO's FW22 collection, manufacturers can leverage the trend of collegiate-inspired fashion to create their own high-quality knitwear collections.
3. Sportswear Manufacturing - The trend of incorporating varsity influences in fashion provides an opportunity for sportswear manufacturers to create unique designs that incorporate athletic and fashion elements.