Earlier this year, we brought you the heavily hippie-influenced Spring/Summer 2009 Kenzo collection; these shots of the Kenzo Fall 2009 campaign show that the brand can't get enough of the bohemian theme.
The Kenzo Fall 2009 campaign was shot by Mario Sorrenti and features models Guinevere van Seenus, Magdalena Frackowiak and Marcel Castenmiller dressed in Russian hippie-chic styles that seem to recall the region's rich folklore tradition.
Implications - The bohemian look is highly sought after amongst fashionistas as it promotes a carefree lifestyle. The free flowing nature of the look appeals highly to them as they want to seem relaxed and casual and be different in regards to how everyone else looks.
Russian Bohemian Campaigns
Kenzo Fall 2009 Ads Follow Their S/S '09 Hippie Theme
Trend Themes
1. Bohemian Fashion Trend - Kenzo's Fall 2009 campaign reinforces the growing popularity of the bohemian fashion trend.
2. Ethnic Folklore Influence Trend - Kenzo's Fall 2009 campaign highlights the increasing influence of ethnic folklore on fashion design.
3. Carefree Lifestyle Trend - Kenzo's Fall 2009 campaign reflects the emerging trend of promoting a carefree lifestyle through fashion choices.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating ethnic folklore design elements into their clothing lines.
2. Beauty Industry - The beauty industry can create products to enhance the natural looks of the bohemian trend.
3. Travel Industry - The travel industry can leverage the carefree lifestyle trend to market experiences that appeal to young, adventurous consumers.