Greggs, the UK fast casual cafe chain, has introduced the 'Katsu Chicken Bake' in order to provide a healthier alternative to the restaurant's other pastry options. The pasty is made with baked chicken in Japanese Katsu curry sauce, with a sourdough crust that has far fewer total calories than Greggs other popular choices.
Consumers have long fawned over Greggs' menu items, with the 'Steak Bake' being a classic among UK diners looking for a quick bite. However, the Steak Bake's buttery pastry crust and rich filling made it something of a guilty pleasure for calorie-conscious consumers. The Katsu Chicken Bake contains less than 300 calories thanks to its flavorful sourdough crust and spiced chicken filling. As such, its a tasty option that won't leave consumers feeling guilty afterwards.
Sourdough Curry Pastries
Greggs' 'Katsu Chicken Bake' is a Healthy Alternative to Its Steak Bakes
Trend Themes
1. Healthier Fast Food Pastries - The introduction of the 'Katsu Chicken Bake' by Greggs highlights the trend towards healthier options in the fast food industry, specifically in the pastry category.
2. Japanese Flavors in Western Cuisine - The use of Japanese Katsu curry sauce in the 'Katsu Chicken Bake' by Greggs reflects the trend of incorporating international flavors into traditional Western dishes.
3. Sourdough as a Health-conscious Ingredient - The use of sourdough crust in the 'Katsu Chicken Bake' by Greggs showcases the trend of utilizing sourdough as a healthier alternative to traditional pastry crusts.
Industry Implications
1. Fast Casual Cafes - The introduction of the 'Katsu Chicken Bake' by Greggs demonstrates the innovative opportunities for fast casual cafes to offer healthier and flavorful pastry options.
2. International Fusion Cuisine - The incorporation of Japanese Katsu curry sauce in the 'Katsu Chicken Bake' by Greggs highlights the potential for restaurants to tap into the growing demand for international fusion cuisine.
3. Health-conscious Bakeries - The use of sourdough crust in the 'Katsu Chicken Bake' by Greggs signifies the disruptive innovation opportunities for bakeries to cater to health-conscious consumers with alternative pastry crust options.