Alexander Wang introduces a lightweight coach jacket with a special graphic on the back in collaboration with media artist KATSU. The new piece highlights the classic smiley face image and the piece is specifically designed for the Spring/Summer 2019 season.
The back of the jacket showcases a large iteration of the graphic informed through what appears to be spray painted with the aesthetics. The jacket is constructed from a houndstooth shell in red and the silhouette is cropped and boxy. The smiley is complete in yellow to add some contrasting details on the back, whereas the front features snap enclosures. Branding details are informed through the logo tab at the front to round it all out.
Smiley Face-Adorned Coach Jackets
Alexander Wang and KATSU Create a New Graphic Accent on a Coat
Trend Themes
1. Graphic Accent Fashion - Designing coats with unique graphic accents could be a disruptive innovation opportunity in the fashion industry.
2. Artistic Collaborations - Collaborating with artists like media artist KATSU could lead to disruptive innovation opportunities in the fashion industry.
3. Contrasting Detail Fashion - Incorporating contrasting details, like the yellow smiley face on the red houndstooth jacket, could be a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion - The fashion industry could benefit from incorporating unique graphic accents and collaborating with artists to create disruptive innovations in designs.
2. Art - Artists in the multimedia industry, such as media artist KATSU, can collaborate with designers to create disruptive innovations in fashion.
3. Retail - Retail industry could benefit from introducing contrasting details in fashion garments, similar to the yellow smiley face on the red houndstooth jacket, to create disruptive innovation opportunities.