Princess St. Patty's Day Apparel

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Kate Middleton Wore Shamrock Green in Honor of March

Catherine, the Duchess of Cambridge or Kate Middleton, wore shamrock green during several solo appearances on St. Patrick’s Day 2012. Kate Middleton visited Aldershot Barrack on March 17th, 2012 wearing an emerald green Emilia Wickstead coat dress. Kate accessorized the stylish and functional number with a brown Lock and Co. Betty Boop’ fascinator hat and matching brown suede pumps. The shamrock-spirited dress coat was perfect for the dreary-looking, rainy countryside.

Kate Middleton presented the 1st Battalion Irish Guards with shamrocks, a St. Patrick’s day tradition, while wearing a gold shamrock broach previously worn by the Queen Mother. Kate sipped on a glass of Harvey’s Bristol Creme in the Junior’s Mess during her visit at the Aldershot Barrack.
Trend Themes
1. St. Patrick's Day Apparel - Businesses can capitalize on the cultural significance of St. Patrick's Day by producing and selling holiday-inspired apparel for individuals to incorporate traditions into their own personal style.
2. Functional Fashion - Opportunities exist to design apparel that can withstand inclement weather conditions while still remaining stylish and functional for everyday wear.
3. Fascinator Hats - Given the attention they receive from high-profile figures, there is potential to expand the market for fascinator hats to more mainstream audiences looking for unique fashion accessories.
Industry Implications
1. Fashion - Incorporating cultural traditions and holiday themes into fashion lines could increase brand relevance and attract new customer demographics.
2. Outdoor Apparel - Through the development of durable and functional apparel, outdoor apparel companies could increase their consumer base to include urban residents looking for chic and functional clothing options.
3. Millinery - By appealing to a broadened customer base, milliners can have the potential to expand beyond just high-end fashion accessories and become more accessible to the general public for fashionable everyday wear and special occasions.

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