There are tons of healthy cereals that are created for kids by adults but 'Kashi by Kids' takes an entirely different approach, as Kashi co-created its new product range with the help of Gen Z kids of the 'Kashi Crew.'
The Kashi Crew is made up of five kids and teens between the ages of 12 to 17, who contributed perspectives on everything from food and nutrition to sustainability for the creation of the new products. As a result, the Kashi by Kids organic cereal range sets itself apart with simple superfood ingredient lists, fun edible shapes and plant-powered nutrition—with the cereals providing at least 18 grams of whole grains, three grams of fiber and less than eight grams of sugar per serving.
The new Kashi by Kids range includes wholesome flavors like Berry Crumble, Honey Cinnamon and Cocoa Crisp.
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
Trend Themes
1. Kid-created Products - Opportunity for businesses to collaborate with Gen Z kids and teens to co-create products that meet their unique preferences and values.
2. Organic Superfood Cereals - Growing demand for organic cereals with simple superfood ingredient lists and nutritional benefits, providing space for new product offerings.
3. Sustainable Food Innovation - Companies can explore innovative ways to incorporate sustainability into food and nutrition products, appealing to conscientious consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can tap into the market of kid-created products and organic superfood cereals, meeting the needs of health-conscious families.
2. Consumer Goods - Companies in the consumer goods industry can leverage the trend of sustainable food innovation and create eco-friendly products that resonate with environmentally aware consumers.
3. Marketing and Advertising - Marketing and advertising agencies can help brands collaborate with Gen Z kids and teens, tapping into their insights to create authentic and impactful campaigns for kid-created products.