The Karma app is a new platform that's attempting to combat food waste in grocery stores and supermarkets by selling food that would have otherwise been thrown out at a discounted rate.
The Karma app was launched in Stockholm, but has recently expanded to other major cities, including London, England. Through this platform, hungry individuals can browse through cheap eats and grocery stores can get rid of surplus food, as appose to contributing to the $25 billion of wasted food that gets thrown out annually. This unique approach to online grocery shopping is as quick and convenient as similar services, but serves as a more cost-effective and environmentally friendly means of stocking up one's fridge.
Waste-Fighting Grocery Apps
The Karma App Retails Surplus Grocery Store Goods at Discounted Rates
Trend Themes
1. Food Waste Reduction - The Karma app demonstrates the growing trend of using technology to combat food waste in the grocery industry, opening up opportunities for other apps and platforms to address this issue.
2. Discounted Grocery Sales - The success of the Karma app highlights the trend of offering discounted rates on surplus grocery store goods, indicating a potential market for other apps and services to facilitate similar transactions.
3. Alternative Online Grocery Shopping - The Karma app's unique approach to online grocery shopping presents a disruptive innovation opportunity in the industry, showing that there is room for alternative models to compete with traditional online grocery retailers.
Industry Implications
1. Grocery - The grocery industry can leverage the Karma app's success in reducing food waste and explore ways to implement similar initiatives or partnerships with other technology platforms.
2. Technology - The success of the Karma app and its use of technology to combat food waste opens up opportunities for companies in the technology industry to develop innovative solutions for reducing waste in different sectors.
3. Sustainability - The Karma app's model of selling surplus food at discounted rates aligns with the sustainability goals of many industries, presenting opportunities for businesses focused on environmental and social responsibility to collaborate with or support similar initiatives.