It seems there's a trend happening in Central and South American advertising. Both Cementos Progreso, Guatemala's main cement company and Renault of Brazil are using a kaleidoscope effect in their latest print ads.
For the company's pre-mixed concrete Mixto, Cementos Progresso has taken images of what appears may be past projects and created three beautiful kaleidoscope images. The ad agency responsible is BBDO Guatemala.
Renault, shown after the Megane Cabriolet image, has used their tag-line' “Look up More Often†as the inspiration for gorgeous kaleidoscopic images of ceilings. Neogama/BBH or San Paulo, Brazil was the ad agency for Renault.
Whether a trend or not, the ads from both, could qualify as art and would be stunning on a massive 48' billboard.
Kaleidoscope Print Ads
Visual Splendor From Mixto Concrete and Renault
Trend Themes
1. Kaleidoscope Advertising - Using kaleidoscope effects in print ads creates visually stunning and attention-grabbing content.
2. Artistic Brand Messaging - Transforming advertising into art can enhance brand messaging and captivate audiences.
3. Creative Visual Techniques - Exploring unique visual techniques like kaleidoscope imagery can bring a fresh and innovative approach to advertising.
Industry Implications
1. Advertising & Marketing - The advertising industry can embrace kaleidoscope effects to create more engaging and memorable campaigns.
2. Construction & Building Materials - The construction industry can leverage kaleidoscope imagery to showcase past projects in a visually appealing way.
3. Automotive - The automotive industry can adopt creative visual techniques, such as kaleidoscope effects, to promote their vehicles and brand message.