Kair is a British brand launched in 2021 that offers high-end laundry detergents for various fabric types in scents like cedarwood, amber, and iris, and bergamot and juniper. The brand is dedicated to making laundry feeling like an elevated experience.
"So often, your laundry detergent is the first layer of your personal scent," says Kair founder Sally Hughes. "One of the things that we learned was just how important scent was as part of the [laundry] experience. And we'd seen so much on mindfulness about interiors and scent in the home, and the impact that scent can have on your mood."
Moreover, all of Kair's products are eco-friendly with vegan, cruelty-free formulas streod in recyclable and reusable glass bottles.
Mindful Luxury Detergents
Kair Leaves Clothes Soft, Clean, and Luxuriously Fragrant
Trend Themes
1. Mindful Luxury Detergents - Opportunity for more brands to focus on the experience and scent of laundry for an elevated experience.
2. Eco-friendly/vegan Detergents - Brands should focus on creating sustainable laundry detergents in eco-friendly packaging.
3. Scented Laundry Products - There is opportunity to explore the impact of scent on mood and well-being in various household products.
Industry Implications
1. Household Cleaning Products - Brands should focus on creating sustainable and luxurious cleaning products for the home.
2. Sustainable Packaging - Opportunity to innovate sustainable packaging and promote its use.
3. Personal Care Products - Scent plays an important role in the personal care experience and there is opportunity to explore this in other products.