Hawaii-based brand OluKai created the new Kahu Lace sneakers, combining the brand's classic style and detailing with a new unbeatable comfort.
Made to be the perfect shoe for adventure seekers and beachgoers, the shoes have a dual-density footbed with a gel insert to stay comfortable all day. Using an all-weather, non-marking outsole, the shoes offer extra traction to stick on all wet surfaces. The back of the shoe features a unique drop-in heel, giving consumers the ability to wear them as a sneaker or slip-on.
Each part of OluKai's new Kahu Lace sneakers are removable and easily washed to ensure a long-lasting product, while still offering a modern style made to match with any summer outfit.
Versatile Hawaiian-Themed Shoes
OluKai's Kahu Lace Sneakers are Perfect for the Streets and Beach
Trend Themes
1. Dual-purpose Footwear - Companies should focus on creating shoes that can serve multiple purposes, such as for adventure and leisure.
2. Removable/washable Shoe Parts - There may be an untapped market for shoes made with removable and washable components, providing consumers with a longer-lasting and sustainable product.
3. All-weather and Non-marking Outsoles - Improvements to shoe outsoles to make them more versatile for all weather and environment types could be an opportunity for companies to innovate in their footwear offerings.
Industry Implications
1. Footwear - Shoe companies should consider developing more versatile footwear options that can be used for various outdoor activities.
2. Outdoor Recreation - Companies in the outdoor recreation industry could benefit from collaborating with shoe companies to create multipurpose footwear that cater to their consumers' needs.
3. Sustainability - Developing shoes that are longer-lasting and more sustainable could pave the way for companies to tap into the growing sustainability market by offering eco-friendly products.