If Justin Timberlake's 'Play' cologne for Givenchy looks familiar, they've done their job right--the bottle is inspired by mobile multimedia gadgets. Serge Mansau, who's created the bottles for a number of other Givenchy fragrances, is the man behind the MP3 player-like design.
Justin Timberlake's 'Play' cologne for Givenchy is a clean, fresh fragrance with citrus and wood notes. Check out the ad campaign for 'Play,' as well as some of JT's other entrepreneurial endeavors, below.
Gadget-Inspired Fragrances
Justin Timberlake's 'Play' Cologne for Givenchy Mimics MP3 Players
Trend Themes
1. Gadget-inspired Fragrances - Creating fragrances that mimic the design and features of popular gadgets.
2. Multimedia-inspired Packaging - Designing product packaging that resembles mobile multimedia devices.
3. Celebrity-driven Fragrance Brands - Collaborating with celebrities to create unique fragrance lines.
Industry Implications
1. Cosmetics - Cosmetic companies can explore the opportunity of incorporating gadget-inspired designs in their fragrance packaging to attract tech-savvy customers.
2. Fashion - Fashion brands can partner with tech companies to create gadget-inspired fragrances that appeal to both fashion-forward and tech-loving consumers.
3. Celebrity Endorsements - Marketing agencies and celebrity management firms can capitalize on the trend of celebrity-driven fragrance brands by helping celebrities create and promote their own fragrance lines.