Jumo crafts sparkling premium soju cocktails that are low in calories, and fueled by real, interesting ingredients like Asian pear, lychee, Perilla leaf and yuja tea.
Grace Choi observed the success of White Claw and other low-ABV canned drinks but sought to start a brand of her own that celebrated her heritage as Korean American. As a result, Jumo was born. At 8% ABV, Jumo’s canned soju cocktails set themselves apart from other seltzers on the market, stating, "We want you to taste the soju."
The convenient and portable nature of canned soju cocktails, along with their unique flavors, are especially appealing to the current taste preferences and desires of North American consumers.
Canned Asian Cocktails
Jumo Makes 8% ABV Sparkling Cocktails So That Drinkers Can Taste the Soju
Trend Themes
1. Premium Cocktail Cans - Opportunity for brands to create low-calorie, craft cocktails in convenient, portable cans with unique flavors.
2. Asian-inspired Beverages - Brands can explore unique and interesting Asian ingredients to create beverage offerings that appeal to changing consumer preferences.
3. High-abv Canned Drinks - An opportunity to create a new category of canned alcoholic beverages with higher ABV content and unique flavors.
Industry Implications
1. Alcoholic Beverages - Opportunity for brands to disrupt the traditional alcoholic beverages market with new offerings that cater to the changing taste preferences and desires of consumers.
2. Canned Beverages - Brands can explore the growing popularity of canned beverages to create new offerings that are portable, convenient, and offer unique flavor profiles.
3. Heritage-inspired Beverages - An opportunity for brands to celebrate their heritage with unique, flavorful beverage offerings that appeal to consumers' sense of discovery and adventure.