Juliana Beasley can capture reality in ways that most people cannot even imagine. With several collections of photographs in her portfolio, this Philiadelphia-born photographer is quickly gaining recognition for her disturbing images.
The collection featured above is titled 'City Heat' and documents the not-so-enjoyable aspects of the summer sun. From reptilian skin to awkward sweat, Beasley doesn't flinch, but rather, tells it like it is.
Implications - Along with the increasingly popular environmental movement comes a rise in health concerns. More than ever, consumers are becoming aware of the hazardous nature of some lifestyle choices -- such as tanning. Businesses that can recognize this transition into healthy living and alter their products accordingly will maintain consumer trust and loyalty.
Quirky Summer Photography
Juliana Beasley Captures Reptilian Skin in ‘City Heat'
Trend Themes
1. Environmental Health Awareness - The rise of health concerns due to environmental awareness creates opportunities for businesses to modify their products that promote healthy living.
2. Realistic Photography - Realistic photography that captures the 'not-so-enjoyable' aspects of life creates opportunities to showcase the true nature of people and products.
3. Hyperrealism Art - Hyperrealism art that captures reality in a detailed manner paves the way for new artistic processes and innovation opportunities.
Industry Implications
1. Cosmetics - Cosmetics companies can create new products that promote healthy skin during the summer season.
2. Apparel - Apparel companies can design sweat-absorbing clothing for the summer season to promote healthy living.
3. Art - Art galleries and museums can feature hyperrealism art to showcase new artistic techniques and attract visitors.