Waking up in the morning with bedhead never looked so chic as it does in this Julia Nobis Marani editorial for the clothing brand's F/W 2011 collection. Model Julia Nobis was photographed by fashion photographer Remi Lamande in a collection of laid-back looks.
This Julia Nobis Marani shoot favors oversized fall jackets, fringed sweaters and a timeless accessory in the fashion world -- a cigarette. If these relaxed looks are any indication of how the fall fashion season will play out, it looks like its going to be an easy-going transition into winter.
Implications - Consumers have grown tired of the strained fashion focus on over-the-top designs, especially come the fall and winter months. With such, companies should be focusing on creating easy-to-use, functional products for the fall, which allow consumers to relax and enjoy the season.
Casual Bedhead Editorials
This Julia Nobis Marani F/W 2011 Shoot Shows a Messy Muse
Trend Themes
1. Relaxed Fall Fashion - Companies should focus on creating easy-to-use and functional products to match consumers' interest in relaxed fall fashion trends.
2. Casual Chic Bedhead Style - Bedhead styles can inspire innovative fashion designs that give a laid-back, casual touch.
3. Oversized Jackets and Fringed Sweaters - Oversized jackets and fringed sweaters are emerging fashion trends that can drive disruptive innovations in the clothing and textile industries.
Industry Implications
1. Fashion - Fashion industry players can leverage the demand for relaxed fall fashion to create innovative clothing designs and accessories that reflect consumers' evolving preferences.
2. Textile - Textile manufacturers can innovate and explore new techniques to produce oversized jackets and fringed sweaters that will meet the demand for the latest fall fashion trends.
3. Photography - Photographers can adapt to the evolving aesthetics of fall fashion by creating editorials that showcase the beauty of bedhead hair and other casual-chic styling trends.