These new Joyride candy products have been formally announced by the brand as a series of better-for-you treats that will be available exclusively at Target in the US for consumers to pick up.
The products start off with the Joyride Deep Sea Gummies that have 70% less sugar than leading gummy candies and feature five-grams of dietary fiber with no artificial colors or sweeteners in the mix. The Joyride Ice Pop Sour Stripes come as a permissible take on the classic sour stripe candies and have 80% less sugar than alternatives with eight-grams of fiber and Cherry and Berry flavors in every pack.
The new Joyride candy products are only on offer for the summer to encourage consumers to pick them up while they can.
Fiber-Rich Low-Sugar Candies
These Joyride Candy Products are Arriving for the Summer
Trend Themes
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Fiber-fortified Candy — Reduced-sugar gummies and sour strips with meaningful fiber content reveal a growing market for treats that blend indulgence with digestive wellness cues.
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Permissible Nostalgia — Classic candy formats reworked with cleaner ingredients and lower sugar create space for brands to modernize childhood favorites without abandoning familiar flavors or textures.
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Limited-time Wellness Treats — Seasonal better-for-you candy drops build urgency around healthier snacking and give retailers exclusive products that feel both playful and purposeful.
Industry Implications
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Confectionery — Functional ingredients and sugar reduction are reshaping candy innovation as legacy formats gain new relevance among health-conscious snackers.
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Mass Retail — Exclusive summer launches at major retailers highlight the potential for destination-driven product discovery in the better-for-you sweets aisle.
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Functional Foods — Candy products carrying fiber and clean-label claims expand the boundaries of functional foods into more indulgent, impulse-friendly categories.