It’s always interesting to look at an everyday object with a new perspective, as the Josef Schulz ‘Sign Out’ collection shows. Focusing on roadside signposts across America, he doctors each photo so that only the object remains.
By stripping away meaning, the Josef Schulz ‘Sign Out,’ CoolHunting eloquently poses that "rather than empty speech bubbles ready for filling in with thought or action, suggest a more dystopian vision of loss." So sad.
Roadside Postography
The Josef Schulz 'Sign Out' is a Commentary on the American Dream
Trend Themes
1. Roadside Postography - Exploring signage and roadside objects through artistic interpretation to create thought-provoking commentary.
2. Object Isolation Photography - Using photography to create new perspectives on common items and provoke thought.
3. Dystopian Vision Reflection - Using imagery and visual cues to explore the darker side of society and the world around us.
Industry Implications
1. Art - The art industry can use these trends to create unique and thought-provoking pieces that challenge traditional standards.
2. Advertising and Marketing - The advertising industry can use these trends to create campaigns that provoke thought and challenge societal norms.
3. Tourism - The tourism industry can use these trends to create unique and educational experiences for travelers interested in exploring roadside culture and history.