You are probably already familiar with Josef Schulz's unique body of work. Last year, his Sign Out series was featured on Trend Hunter. With the same abstract and artistic approach he used in that series, Josef Schulz has now turned his attention to buildings. Although they may look like shipping containers at first glance, his Sachliches photo series actually features structures that have had their defining features stripped from them, making each building seem like an sculptural monument rather than places that are actually used.
Born in Bischofsburg and based in Düsseldorf, Josef Schulz was inspired by Bernd and Hilla Becher, who photographed variations of single types of industrial structures. Through Photoshop, Josef Schulz took this to the next level by altering iconic buildings of the past.
Stripped-Down Structure Shoots
Josef Schulz Takes Away Defining Features of Buildings in Photos
Trend Themes
1. Abstract Architectural Photography - An emerging trend of capturing buildings in a stripped-down, abstract manner, removing defining features to create sculptural monuments.
2. Transformation of Industrial Structures - A trend of reimagining iconic buildings by altering their architectural features, creating visually striking and thought-provoking art pieces.
3. Minimalism in Structural Design - A growing trend of stripping down buildings to their bare essentials, emphasizing minimalism in architecture and design.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop new techniques and editing tools to create abstract and visually captivating architectural photography.
2. Art - Disruptive innovation opportunity: Explore the concept of transformation in architecture, blurring the lines between art and functional structures.
3. Architecture and Design - Disruptive innovation opportunity: Foster new approaches to minimalist architecture and inspire innovative building designs that prioritize simplicity and essential elements.