43einhalb is one of the most notable streetwear retail labels in the German community and most recently, it launched the Joint Path capsule that spotlights the adidas ZX 10000. The inspiration that lies behind the design centers around the look of topographical maps and landscapes that many of the brand's employees have visited before.
The base foundation is rooted in earthy hues of light gray and sandy beige. This application is meant to represent the look of mountains, rocks, and beaches before darker hues of gray makes up the toe tips, the mesh mudguards, the adidas stripe branding, and the heel molds. This is meant to showcase the urban streets and nod to the rich culture of Germany.
Topical Map-Inspired Apparel
43einhalb's Joint Path Capsule Features an adidas Silhouette
Trend Themes
1. Topographical-inspired Apparel - There is an opportunity for fashion brands to incorporate the unique textures and color palettes of topographical maps and landscapes into their designs.
2. Natural Hues Fashion - The use of earthy and sandy tones in fashion can create a connection to nature and the outdoors that is currently trending in the industry.
3. Streetwear Collaborations - Collaborations between streetwear brands and established athletic apparel brands can create buzz and appeal to a wider range of consumers.
Industry Implications
1. Fashion - Fashion brands can draw inspiration from topographical maps and landscapes to create unique designs and color palettes.
2. Outdoor Retail - Retailers selling outdoor gear and apparel can incorporate earthy and sandy hues into their products to appeal to consumers who enjoy hiking and nature.
3. Athletic Apparel - Collaborations between streetwear brands and athletic apparel brands can create new and exciting product lines that appeal to a wider range of consumers.